Is AI a Threat to Creative Industries?
While AI art poses risks to creative fields, it is not alone.
Earlier this year Google revealed an AI that can generate music in any genre from text prompts. The written word is at risk too. Copywriters create some of history’s most iconic phrases and the top earners make good money. Clients like BMW and Samsung give Blue Focus high-profile campaigns to work on. As a former copywriter, I tested an AI (ChatGPT) and results were lackluster and generic but worrying is how AI improves constantly.
Copywriters halt spending on human contractors.
A Blue Focus memo read, “To embrace AI content, we halt third-party copywriters and designers.” Worryingly, Blue Focus shares rose 19% after ceasing human contractors.
New jobs emerge but concern remains.
“Prompt engineers” earn high pay while some sites sell original AI prompts like eBay. Future artists and writers may need coding/programming skills. At least tech journalists are always needed.
The threat of AI replacements particularly troublesome.
At a time when many struggle financially, the threat of AI like ChatGPT replacing them is scary. While AI takes some undesirable jobs, no one wants livelihoods lost. Chinese giant Blue Focus disagrees, valuing $3bn. It asked Alibaba and Baidu, with Tongyi Qianwen and Ernie models, to replace writers.
- Blue Focus halted third-party writers and designers to “embrace AI content.”
- Shares rose 19% after ceasing human contractors, worrying design/copywriting industries.
- AI generates music, articles, and art, raising questions around fair use, merit, and plagiarism.
- “Prompt engineers” and selling AI prompts could create new jobs but coding/programming skills may be needed.
- Tech journalists are always needed but many struggle financially, threatened by AI replacements like ChatGPT.
- While AI takes undesirable jobs, livelihoods lost is scary; Blue Focus disagreed, valuing $3bn. It asked Alibaba and Baidu’s AI models to replace writers.